Get In The Right Marketing Space

It’s an unfortunate fact that the vast majority of small business owners are so busy doing what they do, they just don’t have the necessary time to design their marketing and therefore fail to get in the right marketing space.

If you’re in this situation, read on…

There are three key elements to any marketing campaign and it’s critical that you utilise all three AND apply them in the correct order…otherwise you’ll fail to get in the right marketing space and unfortunately you’re marketing is doomed to failure.  What are these three key elements I hear you ask.  Well, here they are (in order of application):

Three Key Elements To Get In The Right Marketing Space

1. The ‘Marketing Message’ – what message do you want to get out to your potential customers, clients or patients?  This requires a time commitment on your part AND must be compelling – your message must include an amazing offer.  Far too many small business owners claim that their advertising doesn’t work.  This is unfortunate because – in my experience – it’s not the advertising that doesn’t work, rather it’s the message…they are just not in the right marketing space.  To be quite blunt…it’s BORING!

2. The ‘Target Market’ – you must know who you are targeting.  For example, if you own a fun-parlor, maybe you want to target children between the ages of 7 and 13.  However you also need to target their parents because they’re the one’s paying for it.  If you spend money on generalised advertising, you are ‘throwing mud against the wall’ and hoping some of it sticks.  Not an effective way to do it…not to mentioned the wasted dollars.

3. The ‘Marketing Media’ – This is where you’re going to place your advertising.  Examples include, flyers, direct mail, radio, TV, newspapers, etc.  Once you’ve determined your target market, this decision becomes much easier.  For example, if you were targeting children between the ages of 7 and 13, you would probably not use newspapers as your marketing media (children usually don’t read newspapers).  McDonald do this extremely well…they target the kids who ‘nag’ their parents until they give-in.

So, there you have…the secrets to effective marketing!  Truth be known, there are no secrets – just common sense.  Now get out there and get to it!

Discover how to get in the right marketing space with your marketing AND become the ‘Super-Hero’ of your industry.  Contact Garry Now OR visit The Marketing Maverick website.

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